A Construction Company Re-Branding

Date:2017

About: This is one of the fastest growing building and construction companies with offices across Australia, South East Asia and South Asia.

The purpose of this project is to retain the exsiting concept and the shape, standardise the logo, and unified the elements.

In the overall shape, according to the customer’s opinion we carry on shape of W, and the concept of truss, to reflect the company’s industry attributes. We adjusted the position of the angle and the triangular elements, to reduce the feeling of sharpness. Meanwhile widen and unify the width of gaps between elements, make the logo looks more professional, to ensure that the logo has a certain brand recognition even in a small area of printing (such as business cards) .